Owned by:
Ms. Cindy A. Calope
Target Audience and Customer Segments:
As a bakery, Pastry treats will have a broad target audience. People of all ages children through adult and enjoy delicious treats. Our product is affordable and as a result it will be available to nearly all people regardless of varying incomes. The products of pastry treats will be appreciated by all consumers who simply enjoy a decadent treat. Whether consumers are looking for plain, simple cupcakes, or intricately designed treats, Pastry treats will be able to meet their needs.
Pastry Treats will focus on Gingoog City and its nearby areas. The Pastry Treats customers are hungry individuals either children or adults. Age is not the most defined demographic of this customer base; all age groups enjoy eating different pastries. Combining several key demographic factors. Pastry Treats arrives of a primary customers as follows:
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Families who live nearby;
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Children and adults who wants to surprise their families with a yummy sweet pastries;
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Customers who enjoy great variety of pastries and desserts.
Background Profile of Pastry Treats
Pastry Treats by Miss C is a homebased pastry shop started around year 2017, which features five (5) pastry products only on that time.
The business was built because of the owner’s passion and love for baking. Now, Pastry Treats had different pastry and dessert products on their menu that can be seen on their Facebook page.
SWOT ANALYSIS OF PASTRY TREATS
STRENGTHS
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Home-based pastry shop
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Affordable products
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Ensures freshly baked pastries
OPPORTUNITIES
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To build a physical store
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Upgrade machinery to increase production.
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Create more variety and flavors.
WEAKENESSES
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No physical store
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Limited production capacity
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Limited funding for business improvements
THREATS
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Known company's like Red Ribbon and Goldilocks.
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Production cost increase due to pandemic.
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Trends of healthy eating and gluten free options.